With a faceful of taches and a truckload of Schnapps…. made its annual pilgrimage to brighten up the Metro Ski Show with a sprinkling of alpine festival frivolity.
As is now the norm, we took over the very far end of the exhibition hall, which is far so from the entrance in Kensington that we were technically in Somerset. It mattered not, as we were joined by our lovely friends from the Zillertal Valley (that’s where Mayrhofen is).
Now, we may have our own brewed booze (€20 a bottle – stocks still available, just ask Uncle Gareth) and an air hockey table, but the Ziller Crew have a converted lorry with a fully functioning bar, pumping sound system and secret alpine shack, ideal for ……snuggling. Combine our collective love of loud music, feckless banter and après ski and you can see why the poor bastards at the Paint Balling stand realised that getting shot wasn’t as much fun as doing shots.
From Wednesday morning through till Sunday evening, the Snowbombing Schnapps warmed the cockles and warped the wives of many a passing punter. Rumour has it that the Snowbombing crew were indulging in their own stash of homebrew, alas none of us remember this happening, so it definitely didn’t happen.
The highlight of this 5 day snow show was the UK premiere of the Snowbombing Street Party. We assembled some sidewalk and cracked out the crates with an awe-inspiring beat-buffett served up steaming hot by Snowbombing soundsmiths: TBX, Cashmere Misfit, DJ Cuddles and the Loose Cannons.
Things got pumping from about 6pm, as the post-work posse made their way to the Jager truck, where a whole bottle was a mere £15. Coupled with the generosity of the lasses at the Rockstar stand – London hadn’t seen this many bombs since the Blitz. No sooner had the Jager-fuelled fun got into full swing the resident fire marshal made an unwelcome appearance.
Apparently a local resident didn’t like the electronic-party-mega-mash-up-mix being slapped down by the Loose Cannons. A whole 1 local resident didn’t like it. Just 1 person. By this stage of the evening we had 300 party people raving their maracas off and an assorted rag tag crew of Batmen, Wonder Women, Penguins and Pirates dancing in the street like work wasn’t for another week.
Unfortunately for the Marshall he was only the messenger and the man needed to bring the silence was never going to get his boredom-bringing backside to Olympia before our scheduled shut down of ten pm. On this realisation we cranked the volume, polished off the Jager and boogied with the now grinning security staff till they kindly walked us out the building into the Westbeach afterparty.
Throughout the five days at Olympia we noticed that the cult of Snowbombing is spreading further and wider than ever before, with everyone from middle aged men to yummy mums knowing of our unique brand of audacious alpine antics. I mean what’s not to love? Mountains, music, sunshine, snow and a week’s worth of parties so spectacular you better make sure you book before we sell out…
See you in the snow!










