Resting in the shadow of the imposing O2 Arena and sitting just a mile from Canary Wharf, Eastern Electrics was very much a city festival; a strong contrast from what we’re used to in the quaint Austrian village of Mayrhofen, but still boasting that familiar and formidable soundtrack!
After setting up on arrival and making sure our flyers, sunglasses and posters were visible and looking good, team Snowbombing got on with the job of having as much fun as humanly possible!
New house superstars in waiting Dusky kicked off proceedings on the 2020 vision stage, as the festival site began to quickly swell with excited ravers drinking in the bubbly atmosphere. Tracks such as recent Beatport topper “Flow Jams” displayed just how fresh Dusky’s sound is at the moment.
As the Stella began to flow, so did the tunes on the Main Stage as Maceo Plex, perhaps the biggest break out star of 2012, came on to rapturous applause. Understanding his early set time well, Maceo played a minimal set comprised of deep rollers, allowing the stage to warm up gradually. With the likes of Azari and III and Jamie Jones waiting in the wings, this was a stage that was building to a spectacular crescendo!
Both the Black Atlantic stage and the Krankbrother tent were rammed all day long, not suprising as both held stellar line-ups. The American contingent of MK and Kerry Chandler both lifted the roof off of Black Atlantic, making the 300 capacity tent an unholy sweatbox. As the clouds parted to an almighty cheer, Joy Orbison arrived on stage for a 2 hour set of thumping house, delviered impeccably by arguably Britain’s most beloved house producer. As Azari and III wowed the heaving crowd in front of the main stage with their giddy mix of disco, camp showmanship and stoping house, legends such as Andrew Weatherall and Greg Wilson showed just hows its done in the 2020 tent. Wilson even went as far as playing off Reel 2 Reel, a throwback appreciated massively by the slightly more discerning crowd inside the stage.
Whilst Boddika then Julio Bashmore took the bassier leaning kids on a ride in Black Atlantic (Snowbombing’s favourite moment being Julio dropping “Au Seve” his anthemic Summer banger) Jamie Jones proved to be the true star of the show and a clear indicator of why Eastern Electrics had sold 10,000 tickets to their first festival, an epic achievement in anyone’s eyes. Jamie simply drew a MAMMOTH crowd, who skipped along obediently to his grooving 4 x 4 house, excitement building by the tune as Ibiza’s new demi-god artfully brought Eastern Electrics to a close with a high octane mix of smoke cannons and the kind of jacking remixes and edits that have made him so beloved of this crowd.
After a finale fitting of the Balearic closing parties, Jamie signed off, leaving the masses to shuffle towards Proud2 for the official afterparty. Snowbombing thinks it was there for a little while, if the hazy memories swimming through our mind are to be believed!
The very first Eastern Electrics festival was a London riot of House, Techno, Electro and fun, and stood only to confirm as to why EE are a Snowbombing club partner. Great work team!
Thanks to everyone who’s entered our Instagram competition thus far; we’ve seen some fantastic photos from the festival coming in. If you still haven’t uploaded your festival pics to Instagram, please do so before Friday along with the hashtags #snowbombing & #ee0408 for your chance to win 2x tickets to the NYE Eastern Electrics Party later this year along with a VIP welcome package…