Intelligent Venue Solutions, Europe’s market leading provider of contactless technology at live events enabled us to go beyond the pale at Snowbombing 2013 and helped the eager Snowbombers get suitably legless in a handless fashion…
We became the first music festival in mainland Europe to successfully deploy an integrated RFID payment, access and social media system with the Barclaycard Arctic Disco this year, as all Barclaycard Arctic Disco ticketholders were issued with a Barclaycard PayBand, an RFID wristband pre-loaded with 20 euros, redeemable at the mountaintop bars, one of which was located inside the real igloo. High times indeed!
As well as cashless payments, the PayBands granted electronic access to the cable car lift and could also be linked to the wearer’s Facebook accounts to trigger automatic personalised check-ins, status updates and tagged photos. It’s basically the kind of thing Spock would have used on the Enterprise, and is an exciting insight into the future of how we can keep updating and improving the best show on snow in years to come.
Snowbombers kept warm sipping hot gluhwein and dancing in their snow-boots to a selection of world class DJ sets from the likes of Eats Everything, Norman Jay, James Zabiela and Krafty Kuts, plus one of the hottest live gigs of the year – an intimate sunset acoustic performance by Kasabian. If you were there then you know how special this was!
Donna Krawczyk,Senior Sponsorship Manager for Barclaycard commented – “It was great to work with IVS once again at Snowbombing. Altitude and blizzards – another milestone for Barclaycard PayBand!”
It was without doubt a serious highlight of the week, and do not sleep on tickets for the 2014 Barclaycard Arctic Disco…then pass the gluwein to the left hand side!