Snowbombing 2011 > Volvo

driven by volvo

We've been driven by many of things in the past decade: a love of fresh alpine air coupled with fresh cuts straight from the heart of the city; the desire to create a ski and snowboard holiday like no other, and one which comes with an absolutely sublime soundtrack... We've also been driven by a belief that people just love dancing somewhere different.  So we're pleased to add to the list of driving factors... Our very special partner Volvo.

Snowbombing - Driven by Volvo

what a partnership...

Thanks to Volvo, we brought some exciting new elements and events to Snowbombing 2010. For starters look at the 'Tour de Dance': (Snowbombings tour of European Ski Resorts), The UK Club Tour: (hitting the biggest and best club nights in the UK), The Road Trip: (London - Frankfurt - Mayrhofen), and the Snowbombing take over of The Volvo XC Ice Camp (which saw Snowbombing hit this snow playground with an exclusive gig and party for a lucky 200 special Snowbombers).

"This partnership enables us to approach our activities with the qualities that Volvo possess: Innovative technology, beautiful design, driving fun coupled with a care for the environment and quality" Snowbombing HQ

 



The Road Trip

the only way to get to snowbombing...

It's the most enjoyable way to get to Snowbombing. It's tons more fun than being cooped up on a low cost flight, and you'll remember it for the rest of your life! It is the Snowbombing Road Trip Driven by Volvo: a slightly unhinged, road trip adventure, that will see you join the likes of The Enemy, Reverend and the Makers and many more special guests en route to what is Europe's greatest show on snow! This is NOT a race or a rally it's more a leisurely European adventure!

 


Snowbombing at the ICE CAMP

Who's up for a day trip...?

The Volvo ICE CAMP: 4 huge igloos (including an ice bar and car showroom!), 7 separate sleeping igloos, barrel sauna, heated Jacuzzi, ice climbing tower and avalanche safety area. Sculpted from snow in the heart of the Kitzsteinhorn glacier. At Snowbombing 2010, we took 200 lucky Snowbombers to spend an exclusive day listening amidst the glistening  and doing things which feel nice encased in ice! Special guest, Annie Mac, played an exclusive set... Everybody had a ball... Expect more of these unique parties for 2011.

 


Tour de Dance

Snowbombing 2010 hit ski resorts in France, Switizerland & Austria last winter.

Our TOUR DE DANCE European Club Tour Driven by Volvo devilishly delivered a series of high impact, high quality parties, which looked and sounded every bit as good as their surroundings!  From Alpe D'Huez to Zermatt, we went through the alpine alphabet with a self-contained party posse' whose aim it was to bring cutting edge clubbing to a succession of resorts with two fully loaded Volvo XC60s carrying a state-of-the-art audio visual kit which was driven by one the UK's leading sound + vision crews: Urban Knights think Ice Road Truckers meets 24 Hour Party People and you'll get the picture!   

 


UK Club Tour - Driven by Volvo

Snowbombing lunacy in the UK's coolest cities

Rather like a freshly-laundered pair of Calvin Kleins, The Snowbombing Club Tour Driven by Volvo is a skid-mark free snugly-fitting zone in which you'll look irresistible. From London to Leamington Spa, Snowbombing 2010 hit the road and being driven by Volvo, literally. A cool convoy of Sweden's hottest hatch, the Volvo C30s, came to dance floors all accress the UK... And what's more EVERYONE who attended one of our club tour parties got the chance to win a Volvo C30 (saving you the cab fare home!). Club Tour for SB2011 announced September 1st.

 

 

 

Top Gear All The Way

All roads lead to Snowbombing...

The eminently enjoyable exodus revs off from the Start Point (Location TBC). All Snowbombers receive a full set of directions and a bunch of random tasks to complete en route... before heading south in a mass exodus across the Channel to Calais (we are all on the same ferry btw!), then onto an overnight refuel with frothy beer and tasty sausages before heading off the next morning for the snow-capped peaks of Austria... Upon arriving in the Alps, all cars parade triumphantly right up the Haupt Strasse (high street to you girls) in Mayrhofen, the home of Snowbombing and party capital of the Alps...

Please remember you must book from the 3rd April to attend the Road Trip as you arrive one day earlier in resort.

 



 

What to Expect

On the 'Jensen' Button...

The Snowbombing 'Driven by Volvo' Road Trip is NOT a race or a rally! it's more a leisurely European adventure for up to five passengers per car. As any agony aunt will tell you, 'It's not how fast you can do it, it's all about the fun you have doing it' - So think camaraderie rather than competition and enjoy the view out of all the windows, not just the front one... after all, you know what they say, 'half the fun is getting there!'

"Those who fall for it return year after year, road trippin' across Europe in cars and smiling ear to ear for the whole six days" The Daily Express



 

What's included?

We'll equip you with everything you need to get there safe and sound:

  • Road Trip decals and flags for your Car (turning the lamest ride into something Pimp)
  • Driver's Manual - it outlines the route, tasks and pit stops
  • Road Trip uniforms for every passenger
  • Return Ferry Tickets (everyone is on the same ferry on the way there!)
  • Departure BBQ & Party
  • Stopover Party & heavily discounted accommodation
  • Arrival procession in Mayrhofen (the whole town comes out to celebrate)
  • And of course the racing drivers salary (only joking about that one btw!)
  • Parking facilities en route and in Mayrhofen
  • And Finally... We even give you all your very own certificate to show the grandkids...


Why you cant miss this...

Highway hilarity all the way to the Hoff...

Taking part in the Road Trip is a once-in-a-lifetime assault on international asphalt. How many people get to take part in an international motoring event and live out their Burt Reynolds Gumball fantasies. In addition to stretching your Snowbombing Driven by Volvo experience, it's also a great way to make new friends and take in the sights, sounds and smells of different countries and as a part of traveling circus of celebrities, media and high-octane fun!

"This is a great way to get to Snowbombing. Taking part in the rally squeezes in another few days of fun, and unlike a mundane low-cost flight, it will be something people can talk about years later." Gareth Cooper, Snowbombing head honcho

The kind people from Snowbombing had hooked us up with a sweet Volvo XC70 four wheel drive luxury motor to kill it across the tarmac of the autobahn and travel in style to the event. We were understandably pretty stoked on this – if you’ve ever driven around in a car that’s as comfy as your living room sofa and has more gadgets to play with than NASA HQ then you’ll know how I felt (cue smug smile).’ Whitelines


 


Snowbombing at the Volvo Ice Camp

You may think that with one of the best ski resorts in the World beneath our feet, we'd be happy to sit back with a cool golden beer and admire the view. But that's not our style. We're always on the lookout for mental mountain things to bring to you... and boy did we come up trumps at Snowbombing 2010...

The Volvo Ice Camp was taken over by Snowbombing for just one day only! This was a once-in-a-lifetime experience that saw only 200 very very lucky Snowbombers ski, snowboard and best of all party with an exclusive set by Radio 1’s Annie Mac!! Red Carpet Treatment…on a Glacier baby…!

The Ice Cool & Exclusive Invitation Courtesy of Volvo - April 2010:

•    An EXCLUSIVE party set from Ice Queen ANNIE MAC
Free Lift pass for the gorgeously glacial Kitzsteinhorn ski area
Complimentary BBQ lunch in the Ice Camp Village
• A couple of cheeky drinks over lunch on us
• Participation in all Volvo Ice Camp activities (ice climbing tower and
free style sessions in the park)!
• All coach travel to and from Mayrhofen in a bus with a toilet!
• + Free bar all the way home (now you can see why we mention the
toilet!)

 


a car showroom...

2500m above sea level

It came as a bit of a shock at first to discover that our mates at Volvo have been pretty active alpine-wise themselves in recent winters, sublimely sculpting the highest - and certainly most beautiful - car showroom on the Planet (well that's if you don't count 'Honest Ali's Himalayan Used Car Emporium' (in Kathmandu). You'll find it floating way above the stresses of everyday life, looking down on mundane routine, amidst the stratospheric and surreal snowscapes of the spectacular Kitzsteinhorn Glacier (only 80km's from Snowbombings Mayrhofen) and 2500 meters above sea level.

 


A sub zero...

winter paradise

The Volvo ICE CAMP is an institution THE lifestyle venue for all winter sports. It stands for a passion for sports, design and nature. Relax together on the sundeck, be active, experience nature and celebrate your own lifestyle, far away from the stress and restrictions of everyday life. Breathtaking design and the latest technology form a perfect symbiosis with impressive amounts of ice and snow.

The ICE CAMP has 4 huge igloos (including an ice bar and car showroom), 7 separate sleeping igloos, barrel sauna, heated jacuzzi, ice climbing tower and an avalanche safety training area... let's put it another way; a sub zero soft play area for big kids!!

 


 

The Snowbombing UK Club Tour 2011!

Mobile Blizzard!

We're on the road again... The Snowbombing UK Club Tour is a devil may care voyage of disco(very), which stops off and sprinkles Snowbombing lunacy on the UK's clubbing hotspots. Once again we're hitting the road and being driven by Volvo-literally. From golden leafed October 2010 to bloody freezing January 2011, we’ll be covering more miles, staring at the Sat Nav and eating more pasties and bags of Wine Gums than ever before. Our club tour will be touching down in the UK's coolest cities; giving you folk a slice of Snowbombing-sculpted shenenigens and on-the-button beats from our touring troupe of tyre turning turntablists.

 



Wax On - Birmingham

Date: Saturday 2nd October
Time: 10.30pm - 5am
Venue: The Rainbow Warehouse
Address: Adderley St, Digbeth, Birmingham, B9 4ED
City: Birmingham
Price: Early Birds 10 +bf
Artists: Boys Noize, Eskimo Twins, Ado, People Get Real                         

Tickets Coming Soon!


Urban Nerds - London

Date: Friday 8th October
Time: 10pm - 6am
Venue: Fabric - Room 3
Address: 77A Charterhouse Street, EC1M 6HJ                                         
City: London
Price: TBC
Artists: TBA                  

Tickets Coming Soon!


Metropolis - Oxford

Date: Friday 15th October
Time: 10pm - 4am
Venue: O2 Academy Oxford
Address: 190 Cowley Road, OX4 1UE
City: Oxford
Price: £12/15
Artists: Andy C, Friction, Shy FX, Redlight, Joker, Breakage                     

Tickets Coming Soon!


Ski and Snowboard Show Afterparty - London

Date: Saturday 23rd October
Time: 8pm - 3am
Venue: The Westbury
Address: 34 Kilburn High Road, NW6 5UA                                              
City: London
Price:£10
Artists: TBA                        

Tickets Coming Soon!



Metropolis - Leeds

Date: Friday 12th November
Time: 11pm - 4am
Venue: The Faversham
Address: 1-5 Springfield Mount, Leeds, LS2 9NG                                    
City: Leeds
Price: £7
Artists: Shy FX, Doorly + more TBC                        

Tickets Coming Soon!



C-Y-N-T - Cardiff

Date: Saturday 20th November
Time: 10pm-4am
Venue: Millennium Music Hall
Address: CF10 1LA
City: Cardiff,
Price: TBC / £12 advance
Artists: Fake Blood, Toddla T, Redlight                                                

Tickets Coming Soon!



Shine - Belfast

Date: Saturday 27th November
Time: TBC
Venue: The Stiff Kitten
Address: 1 Bankmore Square, Belfast, BT7 1DH
City: Belfast
Price: TBC
Artists: TBA                                                

Tickets Coming Soon!


Eastern Electrics - London

Date: Friday 31st December
Time: TBC
Venue: Secret Warehouse Location                                                       
Address: TBA
City: London
Price: TBC
Artists: TBA                

Tickets Coming Soon!